YCN - I was asked to create a poster campaign that appeals to cultured 20-30 year olds for the Royal Opera House. I decided that bursts of colour (using Damien Hirst’s Spin Paintings as inspiration) should emerge from the celebrated ballerina’s poses therefore creating an eye catching design which will inflict interest among viewers. The imagery stands out therefore giving the design clear sense of hierarchy, allowing the type to sit quietly and effectively as a supportive element.